It is true that the popularity of CTV and OTT will continue growing.
On-demand content is popular among children that don't really watch traditional TV in 2020 and aren't likely to start. Families are already used to watching CTV shows together, meaning that millions of eyes are fixed on CTV screens, so advertisers need to hurry up and benefit from this medium. OTT and CTV are great platforms for contextual and direct targeting.
They provide rich opportunities for publishers and advertisers that work with different types of promotional content, including family-oriented ones.
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