How can professionals leverage Fiksu's data for their real-time bidding campaigns?
You see, every company has some lapsed users, and unfortunately, many marketers struggle to re-engage them. This is how Fiksu comes in handy. We help companies leverage their first-party data to reach out to non-active users and motivate them to perform desired actions. It's achieved by integrating both first and third-party audience data. Such integration allows brands to target users granularly across mobile and CTV.
Since the very first day of GDPR, Fiksu DSP has been complying with all regulatory requirements. We're constantly undertaking the steps necessary to ensure that our platform, clients, advertising partners, agents, and contractors uphold the provisions of GDPR.
How do you deal with data privacy and GDPR?
But it's not only GDPR that Fiksu complies with. We also have implemented all the necessary measures to ensure full compliance with CCPA. Moreover, as a member of the Privacy Shield framework, Fiksu DSP ensures the ultimate level of protection for data transmitted to and from the EU. User privacy has always been our topmost priority, GDPR and CCPA simply enable us to formalize our commitment to privacy rights within a solid legal background.
Well, first of all, Fiksu self-serve DSP is created to provide programmatic solutions for precise advertising. These solutions enable marketers to reach new audiences and more effectively engage existing ones on mobile. Our self-serve DSP management offers premium SSP's and access to the private marketplace (PMP). Self-serve customers can manage and oversee proprietary lookalike modeling for ongoing expanding and updating audiences.
To ensure anti-fraud protection and brand safety, Fiksu DSP uses solutions by such industry-leading systems as Pixelate.
Could you tell us about Fiksu's self-serve DSP management?