Fiksu has more data than...
Fiksu is the largest independent source of mobile audience data. Over the last several years, we’ve accumulated so much data it’s sometimes hard to put it all into perspective. To help you out, we’ve come up with some comparisons to give it some context.
How advertising grew up
By 2017 mobile is predicted to account for nearly three quarters of US digital ad spend, making it one of the most far-reaching and effective platforms in which to reach consumers. But mobile advertising didn’t arrive overnight. It’s the culmination of years of marketer trial and error, combining advancements in four key areas: data, reach, targeting and creative optimization.
Programmatic RTB – Capturing Cost-Effective Mobile Audiences at Scale and On Par With TV
Consumer media habits are shifting, and they’re shifting toward mobile and away from television. Yet, for more traditional marketers, in many cases TV still remains the dominant advertising medium. But when comparing mobile to television, advertisers can actually reach the same size audiences at dramatically lower costs. In particular, when looking at programmatic RTB on mobile, the cost differences are pretty dramatic.
The Power of Facebook and Potential for Mobile App Marketing
When Facebook launched its mobile app install ads in October 2012, it soon became clear that there was massive – and untapped – potential in app install ads. We’re excited to bring together metrics on the impressive reach of Facebook app install advertising.
Introducing the App Marketer's Calendar: An Interactive Tool for Campaign Planning
Your app marketing shouldn't happen in a vacuum: holidays, major cultural and sporting events, and seasonal trends all create opportunities that clever marketers can take advantage of. The trick is keeping track of them all and planning ahead.
Charting 21 months of app marketing
The relentless growth of mobile has been an incredible story for a long time, and here at Fiksu, we've been tracking it. Our monthly Fiksu Indexes track the volume of downloads and the cost per loyal user every month. But these indexes tend to focus on the short-term trends. So we've compiled the indexes since the beginning of 2012 to give you a 21 month snapshot as we head into what's sure to be another whirlwind holiday season.
Building Brand With Mobile App Engagement
For marketers trying to figure out how much of their advertising strategy and media dollars should be devoted to mobile app advertising, it’s natural to turn to “traditional” metrics like CPM and CPC. So we decided to research how mobile CPCs and CPMs stacked up against desktop PPC and other advertising mediums.
Successful Strategies for Holiday Mobile App Marketing
The holiday season screams for mobile app marketers. It may indeed be “the most wonderful time of the year,” but it’s also the most competitive time of the year. We teamed with Localytics to help marketers weigh the best strategies for sprucing up their apps for the holidays, cost-efficiently promoting them, and securing large amounts of engaged, loyal users.