What is a mobile DMP and why should you care?

DMPs – data management platforms – play a key role in digital advertising on the desktop. But as mobile advertising takes center stage, some marketers don’t realize how different mobile DMPs are from desktop DMPs. Don’t make the mistake of just applying desktop lessons to mobile: make sure your mobile DMP has the data, the technology, and the industry integrations to make your next mobile campaign shine.

Read this ebook to learn:
  • What mobile DMPs aren’t
  • How third party data can fuel success on mobile
  • How lookalikes can be put to work across multiple channels
  • The power of precision audience building

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