Video is the gold standard in mobile advertising. Whether increasing brand awareness or driving installs, brands of all sizes are diving head first into mobile video. So why should video be a core part of your programmatic strategy, and how should you strategize, kick-off and measure a mobile video campaign?
This ebook is a mobile video primer meant to help you start a video campaign. Inside we outline how to start a video campaign that leads to success. Learn things like:
- Pros and cons of different ad formats
- How to design a video that converts on mobile
- Exclusive video performance data directly from our DSP