As dramatic as the evolution of mobile marketing technology has been, mobile marketing tactics have also been evolving. Recently, the focus has expanded from solely new users to current users as well. With retargeting, marketers can now maximize the value they get from their existing user base. Executed properly, it is a cost-effective way to maximize ROI by adding impressive incremental gains to revenue, purchasers, registrations, and more. This is extremely important considering 80% of your company’s future revenue will come from just 20% of your existing customers.
- What retargeting is and why you need it
- Specific use cases
- Key components of a retargeting strategy
- And much more