Today many retailers are hesitant to adopt a mobile marketing strategy, believing the medium can’t drive real results or that they’ll hit their numbers elsewhere. While this approach may have worked in a time before mobile lacked the ubiquity it has today, it’s a model that won’t be sustainable for much longer.
- Augmenting real-world shopping experiences
- Maximizing push notifications for optimal engagement
- Serving highly relevant, timely ads promoting sales, discounts, and coupons
- Building loyalty and encouraging repeat purchases
- And more!