As most marketers know, creating a cohesive customer journey is absolutely critical. However, many marketers are quickly realizing their visibility into that journey is no longer quite as clear as it may have once been. The reason? Mobile.
- Why mobile has complicated the customer journey
- What marketers can do to fully integrate mobile into their marketing strategy
- How marketers will benefit from a unified marketing system
- How Fiksu’s integration with Adobe solves these challenges