Consumers now spend more time on mobile than on desktop websites or on TV — but advertising on mobile has not kept up. Despite consumers spending 20% of their overall media time on mobile, only 4% of ad dollars are spent there. This represents a lost opportunity for marketers.
There are many reasons for this situation – but it’s not too late for marketers to catch up. This ebook outlines what’s been holding marketers back and shows how to develop a cross-device marketing strategy that effectively recaptures your desktop users on mobile.
Fill out the form to learn:
- How changes in industry practice and standards have paved the way for cross-device marketing
- What technologies and media sources are available to support cross-device targeting
- Eight practical tips on how to implement a cross-device marketing program