eBooks

Bridging the Desktop/Mobile Divide: Understanding the technologies and tactics needed for success in a multi-channel world

Consumers now spend more time on mobile than on desktop websites or on TV — but advertising on mobile has not kept up. Despite consumers spending 20% of their overall media time on mobile, only 4% of ad dollars are spent there. This represents a lost opportunity for marketers.

There are many reasons for this situation – but it’s not too late for marketers to catch up. This ebook outlines what’s been holding marketers back and shows how to develop a cross-device marketing strategy that effectively recaptures your desktop users on mobile.

Fill out the form to learn:

  • How changes in industry practice and standards have paved the way for cross-device marketing
  • What technologies and media sources are available to support cross-device targeting
  • Eight practical tips on how to implement a cross-device marketing program
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