Marketers looking to build an audience for their apps face a bewildering array of technologies, vendors, and tactics to choose from. Today, it’s not about choosing the right place to advertise, or clawing your way to the top of the app store: it’s about knowing exactly who to show your ads to. Success in app marketing hinges on smart use of data and audience targeting.
- What audience building looks like on mobile
- What kinds of data are the most important
- How to make sure you’re getting the right users
- More tips on building the best possible audience for your app