Fiksu Mobile Personas
Fiksu’s massive, proprietary dataset gives access to hundreds of audiences with shared attributes
Fiksu Mobile Personas are based on real mobile behaviors: the types of apps a user has previously downloaded and engaged with, which is by far the strongest indicator of future behaviors. These personas provide holistic mobile targeting and battle-tested marketing performance. Some examples include:
Always up to date
All of these personas are refreshed daily, with new users added and removed as necessary in real-time, to ensure optimal performance.
These personas can be used to dynamically reach audiences across leading programmatic mobile networks including Facebook, Twitter, Google, and RTB exchanges.
Fiksu Mobile Personas can be used on their own or layered with other data sources, including both first and third-party data. They also perform well when used to create lookalike audiences.
Standard personas range in size from 1 million to 50 million consumers, with an average size of 23 million.
In addition to our standard personas, we’re happy to create custom personas based on your particular needs.
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