Fiksu Retargeting helps increase in-app purchases 20% for top grossing puzzle game

Download Case Study

Client:

A top 50 grossing iOS puzzle game wanted to gain more sales and in-app revenue

Solution:

Ongoing retargeting program to increase visibility with their user community

  • Sources used: Fiksu DSP, Facebook
  • Leveraged Fiksu’s automated user segmentation to identify the most productive targets

Results:

  • Increased purchasing users by over 20%
  • Cost per purchaser nearly 40% lower than new acquisition

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