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Photo/video app increases sales nearly 70% with Fiksu Retargeting (40% lower cost)

Client

Photo/video app with in-app purchases. This app marketer decided to augment its acquisition budget to test if retargeting could increase return usage and repeat sales.

Solution

The retargeting program included special campaigns and promotions around specific holidays when greetings are typically sent.

  • Sources used: Fiksu DSP, Facebook
  • Leveraged Fiksu’s automated user segmentation to identify the most productive targets

Results

  • Increased number of purchasing users by 66%
  • Increased sales volume vs. new acquisition by 68%
  • Cost per purchaser was 40% lower than new acquisition

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