Las Vegas Multiplayer Card Game app doubles its money and revenue with Fiksu Retargeting

Client:

A popular Vegas-style multiplayer card game app wanted to increase player activity and revenues from its user base.

Solution:

Ongoing retargeting campaign to keep app visible and to increase in-app purchases. Leveraged Fiksu’s DSP and Fiksu automated user segmentation to identify the most productive targets.

Results:

Increased the number of users purchasing by 110%, at a cost 75% lower than new acquisition.case-study-card-game-charts
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