Casino App Developer Uses Fiksu DSP to Spot the Whales
- Average day 7 ROAS of 18%
- Maximum day 7 ROAS of 29%
- Scaled media spend to $7K+ a day
- Campaign expanded to run in 8 countries
- Personas had a 21% higher ARPU than organics
- Increased users still spending at 30+ day mark
Despite playing in an extremely competitive market, Fiksu DSP enabled this casino app developer to expand their reach while maintaining a high standard of ROI and user quality. By taking advantage of Fiksu’s pre-built Personas, lookalike models, and automated campaign optimization, they hit their ambitious goals and increased app revenue.