Magic wand not required
Fiksu DSP helps ZiMAD capture great users for Magic Jigsaw Puzzles
With an intense focus on using data to understand and improve performance, ZiMAD has been able to identify a few key traffic sources that work the way they want to. That includes some video-only networks, social channels, and Fiksu. Some keys to ongoing success with Fiksu DSP:
- ZiMAD regularly update their creatives. ZiMAD generates great results by switching to holiday-themed creatives for Halloween, Christmas, and more.
- ZiMAD provides all user event data, giving the Fiksu algorithms the best fuel for optimization.
- ZiMAD takes advantage of Fiksu’s Personas, seeing strong performance from targeting Gen X Females, Hidden Objects Players, and Female Baby Boomers.
- Fiksu’s account managers have a strong partnership with their counterparts at ZiMAD, leading to excellent communication and responsiveness, as the two teams collaborate to improve results.