Demand Side Platform (DSP)

Fiksu DSP has the data and technology to make your mobile campaigns more effective

  • Build your audiences

    Use your customer data, Fiksu’s 250+ Personas, and high-performance lookalike modeling to target exactly the right people

  • Target those audiences

    Port your audiences to leading mobile channels and buy media how you want

  • Reach audiences via RTB

    For real-time bidding campaigns, you can use Fiksu’s mobile DSP to achieve outstanding performance across leading programmatic exchanges

  • Mobile-first technology

    Mobile-first technology

    Machine-learning algorithms optimize in real time around publisher, device, OS, creative, and more

  • Robust targeting

    Robust targeting

    Build audiences using any available data: purchase history, cross-device targeting, demographics, and more

  • Scale

    Scale

    Over 45B impressions a day across banners, interstitials, videos, and native ads

Benefits of Fiksu DSP

  • High-performance lookalike audiences

    Proprietary lookalike modeling significantly improves results, and continually expands and updates audiences.

  • Mobile Personas

    Ready-built mobile personas let advertisers instantly tap into a focused groups of users like Urban Dwellers, Sports Fans, or Mobile Shoppers.

  • Geared toward any goal

    Use Fiksu DSP for user acquisition, brand awareness, hyperlocal, cross device retargeting, cross promotion, and app re-engagement.

  • Premium inventory

    Access top mobile exchanges,leading mobile publishers, and high-impact ad formats: 95% of impressions bought are video, interstitial, and native.

  • High-capacity technology

    Fiksu DSP evaluates up to 670K requests per second at peak times, with one of the lowest timeout rates in the industry.

  • Fraud protection

    Highly visible in-app traffic and use of Device ID targeting minimizes viewability fraud and bot traffic.

  • DMP Integration

    Improve performance by integrating with our data management platform to access Fiksu Mobile Personas, first party segments, and third party audiences.

  • COMING SOON: Self-serve DSP management

    All the benefits of Fiksu DSP through an easy-to-use interface that puts you in control.

Mobile ad formats

Mobile Formats Learn more

Top mobile exchanges

Top mobile exchanges

Top mobile publishers

Top mobile publishers

DSP Case Study
Fiksu decreases cost per install by 83% with MoPub native ads

Learn more

"Fiksu is one of our largest, most efficient programmatic partners for in-app and performance marketing. With clickthrough rates at the top 10% of our demand partners, it’s clear that Fiksu’s bidding technology is driving industry leading performance for its clients."

— Janae McDonough, Director, Exchange, MoPub

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