Demand Side Platform (DSP)
Fiksu DSP has the data and technology to make your mobile campaigns more effective
Build your audiences
Use your customer data, Fiksu’s 250+ Personas, and high-performance lookalike modeling to target exactly the right people
Target those audiences
Port your audiences to leading mobile channels and buy media how you want
Reach audiences via RTB
For real-time bidding campaigns, you can use Fiksu’s mobile DSP to achieve outstanding performance across leading programmatic exchanges
Machine-learning algorithms optimize in real time around publisher, device, OS, creative, and more
Build audiences using any available data: purchase history, cross-device targeting, demographics, and more
Over 45B impressions a day across banners, interstitials, videos, and native ads
Benefits of Fiksu DSP
High-performance lookalike audiences
Proprietary lookalike modeling significantly improves results, and continually expands and updates audiences.
Ready-built mobile personas let advertisers instantly tap into a focused groups of users like Urban Dwellers, Sports Fans, or Mobile Shoppers.
Geared toward any goal
Use Fiksu DSP for user acquisition, brand awareness, hyperlocal, cross device retargeting, cross promotion, and app re-engagement.
Access top mobile exchanges,leading mobile publishers, and high-impact ad formats: 95% of impressions bought are video, interstitial, and native.
Fiksu DSP evaluates up to 670K requests per second at peak times, with one of the lowest timeout rates in the industry.
Highly visible in-app traffic and use of Device ID targeting minimizes viewability fraud and bot traffic.
Improve performance by integrating with our data management platform to access Fiksu Mobile Personas, first party segments, and third party audiences.
COMING SOON: Self-serve DSP management
All the benefits of Fiksu DSP through an easy-to-use interface that puts you in control.
Mobile ad formatsLearn more
Top mobile exchanges
Top mobile publishers
DSP Case Study
Fiksu decreases cost per install by 83% with MoPub native ads
"Fiksu is one of our largest, most efficient programmatic partners for in-app and performance marketing. With clickthrough rates at the top 10% of our demand partners, it’s clear that Fiksu’s bidding technology is driving industry leading performance for its clients."
— Janae McDonough, Director, Exchange, MoPub
Get more out of mobile
Put the Fiksu platform to work and achieve superior resultsGet started