Press Releases

Cost of App Marketing Continues to Soar in July Indicating a Blockbuster Year for Mobile Advertising

August 27, 2014

Despite month-to-month ebbs and flows, an analysis of mobile app marketing competition and costs from 2012-2014 by Fiksu, Inc. (www.fiksu.com) shows relentless increases. Instead of expected summer slowdowns, the Fiksu Cost Per Loyal User (CPLU) Index cam...
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Fiksu Hits $100 Million in Revenue, Driven By Demand for Data-Fueled Mobile Ad Campaigns

August 8, 2014

Fiksu, a data-driven mobile ad tech company, today announced it has surpassed $100 million in annual revenue. Fueled by the exploding demand for targeted, optimized mobile advertising, the Fiksu Programmatic Mobile Demand Platform now delivers the world&#...
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App Marketing Costs Hit All-time High in June, Reports Fiksu

July 23, 2014

For the first time in its four years of analyzing mobile app marketing competition and costs, Fiksu(www.fiksu.com) reported that its Cost Per Loyal User Index breached the $2 threshold, coming in at $2.23, an increase of 25 percent over May and a 49-perce...
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Fiksu Hires Kenneth Goldman as Company’s First Chief Financial Officer

July 10, 2014

Fiksu, Inc., developer of award-winning app marketing technologies, today announced it has hired Ken Goldman to be the company’s first Chief Financial Officer. Ken joins Fiksu from Black Duck Software, where he was named CFO of the Year by the Boston Bu...
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Fiksu adds Twitter Mobile App Promotion Integration to its Mobile App Marketing Platform

July 2, 2014

Fiksu, developer of award-winning app marketing technologies, today announced the availability of Fiksu for Twitter, an integration that marries Fiksu’s industry-leading mobile ad optimization technology and massive mobile data with Twitter’s ...
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Fiksu Indexes: App Downloads and Marketing Costs Rise in May as Marketers Face App Inflation

June 26, 2014

App inflation is the new normal for brands and app marketers, a trend illustrated by the latest Indexes released today by Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies. The App Store Competitive Index for May, which me...
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EY Names Micah Adler, Founder and CEO of Fiksu, the EY Entrepreneur Of The Year™ 2014 Award Winner in New England

June 12, 2014

EY today announced that Micah Adler, Founder and CEO of Fiksu, developer of award-winning app marketing technologies, received the EY Entrepreneur Of The Year™ 2014 Award in the Mobile Technology category in New England. The award recognizes outstanding...
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Fiksu Signs Exclusive Strategic Partnership with IREP for Japanese market

June 2, 2014

Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies, today announced an exclusive partnership with digital marketing agency IREP, part of HakuhodoDY Group, one of Japan’s largest advertising holding companies. Through the ...
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Fiksu Indexes: App Marketing Costs Rise in April, as Competition for Downloads Slowed Among Top Ranked Apps

May 30, 2014

The latest Fiksu Indexes from Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies, revealed an increase in app marketing costs as marketing dollars continued to pour in throughout April, especially from small and mid-sized p...
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Fiksu Study Finds Facebook’s Mobile App Ads Deliver Higher ROI vs. Banner and Video

May 28, 2014

Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies, today announced the availability of a new Fiksu Labs Report comparing the performance of media sources for mobile app user acquisition. The report focuses on the ROI of Fa...
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To contact Fiksu Media Relations, please send an email to: press@fiksu.com

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