Press Releases

App Frenzy Slows Down in March as the Cost to Acquire Loyal Users Declines, Report Fiksu Indexes

May 2, 2016

The Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company, offered another indicator of the shifting app market as the cost to acquire a loyal user fell to $3.21, down 8 percent since February. At the same time,...
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Fiksu Indexes Reveal a Missed Mobile Marketing Opportunity in January

March 1, 2016

The Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company, revealed there was a great opportunity in January for marketers to reach app users. At $2.78, the cost to acquire a loyal user dropped 34 percent since ...
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Fiksu Opens Floodgates to Largest Independent Mobile Dataset for Audience Targeting

February 9, 2016

Fiksu Inc., the data-fueled mobile marketing technology company, today announced the limited release of its self-service Mobile Audience Platform. Drawing on its massive proprietary data set of over 3 billion mobile device profiles, this new easy-to-use o...
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The Cost to Reach Loyal App Users Hit A Record High in December, Find Fiksu Indexes

January 27, 2016

Loyalty costs have hit a record high in December, as evidenced by the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. At $4.23, the cost to acquire a loyal user jumped 19 percent since last month and 101 ...
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Fiksu Indexes Reveal a Quiet November as Busy Holiday Season Approaches

December 21, 2015

November saw mobile app advertising metrics ease off slightly, with declines in both app download volume and install costs as marketers prepare for the largest mobile Christmas to date. The Fiksu Indexes, published today by Fiksu, Inc., the data-fueled mo...
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October App Download Volumes Surge While Loyalty Costs Stabilize, Find Fiksu Indexes

November 23, 2015

The cost to acquire a loyal user fell slightly in October while app download volumes increased, according to the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. According to the Fiksu App Store Competitiv...
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App Download Volume Takes a Dive in September, Find Fiksu Indexes

October 28, 2015

September’s app download volume fell 21 percent over last month to 6.4 million, according to theFiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. According to Fiksu App Store Competitive Index, which trac...
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Up, Up, Up: Cost Per Loyal User Crosses $4 Milestone in August, According to Fiksu Indexes

September 30, 2015

The  Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company, reached a significant milestone in August as the Cost Per Loyal User (CPLU) index surpassed $4 for the first time. The figure of $4.04 represents a 36...
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Precision Audience Targeting Arrives with Launch of Fiksu Mobile Audience Platform

September 3, 2015

Fiksu, Inc., the data-fueled mobile marketing technology company, today introduced its new Fiksu Mobile Audience Platform, extending its leadership position in mobile ad tech with a first of its kind system for identifying and engaging precise audiences t...
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Marketers Investing More Upfront to Reach the Right Audiences on Mobile, According to Fiksu Indexes

August 26, 2015

The cost to acquire loyal users dropped in July, according to the Fiksu Indexes published today byFiksu, Inc., the data-fueled mobile marketing technology company. The cost per loyal user (CPLU) of $2.98 represents a decrease of 7 percent since last month...
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