Fluent Mobile and other leaders in mobile advertising announce the formation of OpenRTB Mobile committee, a functional committee of the successful OpenRTB consortium, dedicated to increasing the adoption of real-time bidding (RTB) standards in mobile advertising. The group’s mission is to establish guidelines that enable technology platforms to build standard real-time bidding APIs with basic commonalities that increase the efficiency and speed of adoption and ease interaction between platforms.
“OpenRTB Mobile will help the mobile advertising ecosystem become more efficient, which will benefit both mobile advertisers and mobile publishers,” said Micah Adler, Fluent Mobile CEO. “We are especially enthusiastic about how this will help our clients to cost effectively grow their mobile audience.”
More information is available: OpenRTB Consortium Launches Mobile Committee