With the recent release of the Apple Watch, Fiksu, Inc., the data-fueled mobile marketing technology company, announced its ability to recognize and track user behavior on the Apple Watch, including launches, registrations, purchases or any watch event a marketer is interested in keeping track of. Because Apple Watch apps currently depend on a parent iPhone app, marketers can leverage Fiksu’s existing iOS SDK to track events on both an iPhone and a paired Apple Watch. In fact, Fiksu client Shotzoom is already taking advantage of this tracking to better understand how their Golfshot app users are using their new Apple Watch extension on the golf course.
Setting up an app for Apple Watch tracking via the Fiksu SDK is a simple process. App developers need only to add a single line of code to their iPhone app and tag the Apple Watch events they are interested in tracking. The entire process is extremely simple and can take as little as 10 minutes to complete. As an early provider of marketing insight for the Apple Watch, Fiksu’s capabilities include:
- Tracking of any taggable event on the Apple Watch
- Integrated delivery of Apple Watch results alongside other campaign results through the Fiksu Analytics portal
- Creation of Apple Watch audience segments, which marketers can use to retarget known users of their Apple Watch app on their iPhones
“This is an exciting time for marketers looking to discover the potential of the Apple Watch, and we are fortunate to be able to offer our clients event tracking right from the start,” said Micah Adler, CEO and Founder of Fiksu. “While marketers wait with great anticipation to see what the Apple Watch has in store as an advertising platform, they can experience early benefits from the data and insights our event tracking offers.”
Longstanding Fiksu client and app developer Shotzoom is one of the first to benefit from this unique capability. Their Apple Watch extension is designed to provide users with all of the primary functions of the Golfshot: Golf GPS iPhone app, including: distance, scoring, club recommendations and club distance tracking. By using Fiksu’s SDK, Shotzoom will be able to understand Apple Watch adoption rates and identify users who have activated the watch, so they can reach out to them to get immediate feedback. The data captured by Fiksu will also help them learn whether users of the Apple Watch are more likely to be users of their paid pro app (vs. their free app), so they can create retargeting campaigns around known watch users to encourage pro subscriptions.
“The wearables revolution has finally arrived. The Apple Watch will be the first scalable broad-market-penetration product out there,” said Ben Addoms, President, Shotzoom. “I’m really pleased that Fiksu is in a position to help us identify active users of our Golfshot Apple Watch app immediately. This is just another example of how Fiksu helps us stay smarter and more nimble. We’re interested in leadership in wearables because it lets us identify opportunities early and take advantage of them before anyone else in our category.”
Fiksu provides data-fueled mobile marketing technology that connects brands, agencies, and app advertisers to targeted mobile audiences. Fiksu delivers up to 3x overall campaign performance improvement through the industry’s only complete mobile marketing infrastructure that combines actionable data, programmatic reach, and ad performance optimization. This integrated system offers all the capabilities a mobile marketer needs: mobile ad tracking and attribution, audience segmentation, media buying, retargeting, optimization, and analytics. Fiksu promotes thousands of mobile apps and websites for clients such as Amazon, Disney, Groupon, Coca-Cola, Activision, The New York Times, Dunkin’ Donuts, and Starcom. Additionally, Fiksu offers FreeMyApps®, the world’s largest app discovery platform. More at fiksu.com and @Fiksu. ###