Press Releases

Video ads drive high conversion rates and competition on mobile, according to Fiksu indexes

June 5, 2017

Published today, April indexes from Fiksu DSP, the data-fueled mobile marketing technology company, show growing demand for video ad space on mobile, which Fiksu attributes to the high conversion rates that advertisers are experiencing with video campaign...
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Mobile Data Across Android & iOS Reveal Value for Marketers

March 30, 2017

Published today, February indexes from Fiksu DSP, the data-fueled mobile marketing technology company, revealed a month-over-month decrease in competition to acquire a user across both iOS and Android devices. The difference was more significant in the An...
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Mobile marketing data from Fiksu DSP indicates more app installs, less loyalty

February 28, 2017

Published today, January indexes from Fiksu DSP, the data-fueled mobile marketing technology company, revealed decreasing costs to drive installs across both iOS and Android devices, and increasing costs to acquire a user that makes a purchase. The data f...
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Fiksu DSP indexes reveal less seasonal variation, higher baseline for 2017 ad spend

January 26, 2017

Published today, December indexes from Fiksu DSP, the data-fueled mobile marketing technology company, revealed decreased costs month over month, continued maturation of the real-time bidding market and a strategy shift amongst marketers to evenly distrib...
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Mobile ad buying shifts in response to Android maturity, iPhone sales, holiday strategy

December 28, 2016

Published today, November indexes from Fiksu DSP, the data-fueled mobile marketing technology company, reveal indications of the RTB market responding to key factors in the mobile industry including holiday spend, iPhone adoption and Android maturity. Sur...
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Crowded app market still ripe with opportunity, according to new Fiksu DSP consumer survey

December 15, 2016

A new consumer survey from Fiksu DSP shows these key findings about how consumers interact with apps and mobile ads: 87 percent of smartphone users use fewer than 10 apps per day 79 percent of consumers download at least one new app when they get a new de...
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iPhone 7 & Holiday Spend Driving Up Mobile Ad Costs

November 30, 2016

Published today, indexes from Fiksu DSP, the data-fueled mobile marketing technology company, reveal that mobile ad costs are on the rise, a result potentially due to iPhone 7 adoption as well as early holiday ad spend. Fiksu’s indexes track year-over-y...
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New Fiksu DSP Indexes show market maturity changing mobile advertising habits

October 7, 2016

New indexes from Fiksu DSP, the data-fueled mobile marketing company, reveal growing interest from mobile advertisers in Android, as shown by increasing ad costs. While iOS remains the more competitive platform for mobile ads, September’s index data als...
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Fiksu DSP brings on new SVP of Global Sales and relocates HQ to Newbury Street

August 17, 2016

Fiksu DSP, a leading mobile DSP, today announced that it hired Matt McGinty as Senior Vice President of Global Sales and moved offices to a new location on bustling Newbury Street in Boston. Both moves position the company for rapid growth in the continua...
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Cost Per Loyal User Drops as ‘Spring Lull’ Lands in April, Find Fiksu Indexes

May 26, 2016

The Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company, showed evidence of the Q2 spring lull, as the cost to acquire a loyal user fell to $2.51, down 22 percent since March and 8 percent year-over-year. As s...
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