If you spend even a small amount of time consuming media content and/or studying the marketing industry you will have encountered omnichannel marketing. It's become popular amongst companies of all shapes and sizes thanks to its efficacy. Examples abound of brands that have turned this system to good use and these are but a few of them.
Examples of Omni-Channel Marketing
Disney is an absolute giant in media and entertainment but it also offers real-world experiences like theme parks, cruises, and hotel accommodation. As such, the company was an early adopter of the omni-channel marketing approach. Its booking websites are linked with Disney+ and apps that allow a seamless experience when consuming media at home or visiting resorts.
The coffee supergiant was an early innovator with its app and it serves as a great example of omni-channel marketing. Its in-app loyalty card has all the usual features but can also be reloaded via other cards and platforms instantly. This, combined with intuitive marketing and social media, offers a high-quality consumer experience.
Prescription medication might not be the first thing you think of when it comes to omni-channel marketing, but American pharmacy chain Walgreens has made good use of it. The company's app can be used to order and refill prescriptions, set dosage reminders, and communicate with linked physicians. This streamlines a process to take mere moments when previously it could take days.