“As much as Apple will hype things up ... in the 6S, it wasn’t so radically different that the people who got the 6 last year have been compelled to upgrade,” said Jeremy Sacco, a director of content and communications at Fiksu.
Adoption of the 6S has been slower compared with previous models, according to data from mobile marketing firm Fiksu. New features like live photos (which capture video before and after a picture is taken), and 3D Touch (which senses how much pressure a user applies to the screen) weren’t enough to get many people to upgrade, analysts said.
Fiksu analyzed the type of iPhone used to access roughly 4,000 apps. In the first 175 days after its release, the 6S represented 12.4 percent of active devices using apps. The iPhone 6, in its first 175 days on the market, did better, representing 20.8 percent of active devices.Read Full Article