Fiksu was also able to achieve success for American Well on a variety of other channels by leveraging its programmatic reach. In addition to Facebook, American Well was able to effectively build its user base via Twitter and video networks.
Telehealth company American Well, which launched a mobile application 18 months ago, leveraged data on social channels such as Facebook to drive registrations and conversions as mobile health picks up steam.
American Well, whose app connects people with doctors over secure video, used Fiksu’s app-promotion systems to drive high-value registrations and conversions at lower costs through an optimized campaign on social channels, most notably on Facebook. The results come as major pharmacy brands such as Walgreens dive into the growing mobile health space and the public grows more comfortable with sharing critical health information across the healthcare field.Read Full Article