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Is It Getting Cheaper To Drive App Installs?

Is it getting cheaper to drive app installs across iOS and Android devices?

Yes — at least according to fresh findings from Fiksu DSP.

Last October, the CPM on iOS was $6.74, while CPM on Android sat at $4.16, according to the mobile marketing firm. By January, CPM on iOS had fallen to $4.03, while the Android CPM had dropped to $2.49. Read Full Article.