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Fiksu Is Carving Itself Up Into Four Separate Companies So People Can Figure Out What The Heck They Do

It’s been a bumpy road for Fiksu – from app marketplace rock star to ad tech cautionary tale – but now comes the next chapter.

On Monday, the mobile app marketing platform, which wasacquired by private equity firm Noosphere in early June likely as part of a fire sale, announced that it’s splitting itself into four separate companies: Fiksu DSP, Fiksu Media Group, Fiksu Networks and incentivized app discovery firm FreeMyApps.

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