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Fiksu Index: Mobile Ad Costs Climb Due to iPhone 7 and Holiday Spending

The latest index from mobile marketing firm Fiksu DSP shows that mobile ad costs are on the rise.

“(That’s) a result potentially due to iPhone 7 adoption as well as early holiday ad spend,” the Fiksu crew tells us. “The data also shows that as advertisers see sustained returns and recognize the opportunity to find high quality users on the maturing Android platform, the marketplace is becoming flooded with competition, especially as the holiday season approaches.”

Fiksu’s indexes — an industry favorite for keeping tabs on mobile — track year-over-year and monthly metrics, measuring cost per thousand impressions (CPM) and cost per purchaser (CPP) across mobile RTB advertising. Read Full Article