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Fiksu: App Downloads Hit Record High in December 2014

Fiksu attributes this split to the increased year-end competition among brands, as well as an apparent “backing down” by game publishers, who chose to limit their spending during the holiday war.

User acquisition and marketing company Fiksu has released its indexes for December 2014, which marked a huge increase in app downloads to end the year. Its App Store Competitive index, which tracks the average number of daily downloads for the top 200 free iOS apps, rocketed to 9.2 million, up 14 percent from November 2014, and up 44 percent year-over-year. This is the third month in a row for new download records, as users raced to fill their new devices with apps after receiving them during the holiday season.

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