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Mobile Marketer

Facebook poised to make deep cuts in Google’s mobile territory

“Really hard to identify a misstep or challenge when Facebook continues to be the poster child that the industry uses to define success in mobile,” said Kathy Pattison, vice president of marketing for Fiksu.

Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.

The social networking site has become the model for a successful mobile enterprise, as its local awareness ad service, which allows geo-location targeting to be easily incorporated into advertising strategies and its relaunched Atlas tracking service helped power a 69 percent mobile ad revenue surge in the latest quarter. The results underscored how Facebook is poised to grow as it makes more of its huge storehouse of data available to marketers for precision targeting.

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