“What Facebook Audience Network has done is allowed Facebook to find larger amounts of inventory,” for app install ads, he said. “Facebook does not have a demand problem to grow. They have a supply problem to grow,” Craig Palli, Chief Strategy Officer for Fiksu, said.
Facebook Inc. isn’t signing up new users the way it once did, but the social network is generating a lot more revenue from each user.
Its fourth-quarter earnings grew 34%, to $701 million, propelled by a 49% increase in revenue, to $3.58 billion. Mobile advertising surged, helping Facebook narrow the gap with rival Google Inc.