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The Wall Street Journal

Facebook Earnings Rise on Mobile Growth

“What Facebook Audience Network has done is allowed Facebook to find larger amounts of inventory,” for app install ads, he said. “Facebook does not have a demand problem to grow. They have a supply problem to grow,” Craig Palli, Chief Strategy Officer for Fiksu, said.

Facebook Inc. isn’t signing up new users the way it once did, but the social network is generating a lot more revenue from each user.

Its fourth-quarter earnings grew 34%, to $701 million, propelled by a 49% increase in revenue, to $3.58 billion. Mobile advertising surged, helping Facebook narrow the gap with rival Google Inc.

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