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Cost of a loyal iOS user rose to $2.10 in December

According to Fiksu CEO Micah Adler, this pace of growth is “an indicator of what we call the ‘new reality of apps.’”

A new report from mobile marketing company Fiksu has revealed that the App Store has broken its download volume records for the third month in a row.

On top of this, the data also showed that the cost of acquiring loyal users has risen by 20 percent compared to year ago.

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