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Booming app downloads set “new reality” for marketers

The Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free iOS apps, surged to 9.2 million in December, growing 14% since last month and a substantial 44% since last year.

App downloads have set a new record high for the third consecutive month, with new figures suggesting that mobile apps is the new reality for marketers.

Research from Fiksu, a global mobile tech company, shows app downloads once again breaking all previous records.

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