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Are CPI costs really rising?

Glenn Kiladis, SVP of New Media Solutions at Fiksu, provided further explanation. “Our CPI Indexes include the full spectrum of advertising sources, from expensive traffic like Facebook to lower-cost incentivized traffic, to better reflect the overall industry picture,” he said.

The underlining assumption in the world of user acquisition is that buying an install for your game or app is becoming increasing expensive.

Indeed, it’s now so expensive to run such campaigns that some marketing people say you need a minimum of $250,000 to properly launch a F2P game.

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