News Coverage

Apple’s New App Store May Gift Indie Developers 20M App Installs Almost Overnight

Data I study at TUNE (full disclosure: I help TUNE study and learn from the mobile ecosystem) suggests that when people check an app listing on the current App Store, 30-40% of them end up installing that app.

That number varies by category; in Navigation it can go as high as 70%.

Applying similar metrics to the new App Store reveals the huge opportunity. Read Full Article.

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