“We expect these factors will not only elevate costs fro marketers, but also drive an evolution of marketing strategies. In 2015, just buying mobile ads won’t be enough to drive usage – app marketers will need robust strategies based on consumer data and precision targeting to find the right users for their apps,” said Micah Adler, CEO of Fiksu.
App downloads in December once again broke records, with downloads of the top 200 free apps in the iOS App Store growing to 9.2m, a rise of 44 per cent on the previous year’s figures.
The record breaking December represented a 14 per cent rise on the previous month, which was also a record breaker with 8.1m downloads, as was October’s 7.8m. The figures come from Fiksu‘s App Store Competitive Index, which tracks the average aggregate daily download value.