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Android is catching up to iOS — in ad prices

Android is finally starting to bring in the big bucks for Google with its ad sales — but still not as much as iOS does.

According to new indexes from Fiksu DSP, a mobile marketing company, ad costs on Android devices have more than doubled since 2015, steadily growing year over year. Marketers have become more willing to pay per user as Android’s platform becomes more popular. Read Full Article