On a year-over-year basis, cost per purchaser fell 5 percent on iOS and 34 percent on Android. CPM was down 9 percent from a year ago on iOS and increased 4 percent on Android.
“Analysis of the real-time bidding market in February shows a clear distinction between iOS and Android. Android is still the platform with more volatility compared to the more mature iOS marketplace,” said Tom Cummings, vice president of new market development at Fiksu DSP, in a statement. Read Full Article.