The last several days provided an array of digital marketing data points, with figures aplenty about consumers’ search habits, mobile habits, social platforms, bad ads, chat bots and more.
The following eight stats particularly got our attention.
4. Irrelevance sucks, AGAIN
Speaking of bad ads, Fiksu DSP released a study on Thursday, most notably reporting that 77 percent of consumers are likely to delete an app if they repeatedly receive an irrelevant ad. It’s the second week in a row we’ve highlighted such a stat about brands’ lack of relevance.