FIKSU

Mobile Ad Formats

Put the most effective mobile advertising formats to use and enjoy an improved engagement rate and CTR with an efficient programmatic platform. Use appropriate formats depending on your product, audiences, marketing goals, and budgets.
Use multiple formats that meet your marketing goals



BidMind Ad Formats for Mobile

On BidMind you get to equip your campaigns with the tried and true formats to enhance your marketing and boost performance

Video Ad Format

These advertisements are shown to a user when they are interacting with apps. Also, they are displayed when users tap deliberately to open it. While this type is costlier compared to other formats, the mobile video advertising format offers impressive engagements and potentially a higher conversion rate. It's important to keep in mind that if the quality of the sound or the image is below satisfactory, it may drain the budget with no desired results.

Features:
  • Loved by users
  • Entertaining and engaging
  • High conversion rate
  • Suitable to a variety of businesses
  • Larger production cost
  • High quality requirements.

Interstitial Ad Format

These are full-screen ad units that mobile gamers see between levels, while the app is being loaded or when a user exits it. This format can be built into the code of the application. The immersive experience of interstitial advertising is guaranteed by users' inability to close the creative before it's completed. The size of the mobile interstitial ad is either 320x480 or 480x320. The sizes of the best-performing advertisements for tablets are 1024x768 or 768x1024.

Features:
  • Catchy and memorable
  • Great impression indicators
  • High conversion rate
  • Favorable placement
  • Closing requires user's action
  • Ideal for games
  • Interactive and visually appealing
  • Require professional designs.

Banner Ad Format

Being the most popular format, banners are static images displayed at the screen's top or bottom in the form of a bar, column, or box. However, in-app banners take up the whole screen, and the user needs to make an action to close it. They usually contain texts and images about the products or services promoted. Banner advertising has become so widely adopted thanks to its cost-effectiveness, simplicity, and effortless launch.

Features:
  • Low cost of launch
  • Widely supported
  • Different banner ad sizes available
  • Offer high returns
  • Work with available creatives
  • Perfect fit for CPC campaigns.

Mobile Native Ad Format

Native advertising on mobile includes texts and videos that are created in the same style as the content the user is viewing on the website. Due to its being subtle, this type of advertising is not seen as a direct promotion and doesn't affect the loyalty of users. Naturally, it has become one of the most favorite elements of the promotional strategy among digital marketers.

Features:
  • All online media(including major ones) feature sponsored posts
  • Less intrusive into users' experience
  • High engagement
  • High click-through-rate.

Playable Ads

During playable advertising, users can try and test the game offered. It is an interactive snippet of the game displayed as a unit. The duration of such an advertisement usually ranges from 15 seconds to a minute. This is the most efficient advertising type in the mobile gaming industry.

Features:
  • Greatly interactive
  • "Try before you by" type
  • High conversions
  • Immensely engaging.

Fiksu Creative Services for All Clients

Your lack of existing creatives for the aforementioned formats is not a problem at all. Fiksu creative team designs them for you eagerly and timely. All you need to do is talk to your account manager.
Deliver industry's leading ad formats with BidMind by Fiksu
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