On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) becomes officially operative. Being a world-renowned advertising platform, Fiksu DSP maintains its commitment to protect the privacy of its users and abide by the legislation of all regions we operate. We strive to deliver our advertising end-users (data subjects) the best experience. Thus, their personal data is processed under the “purposes of legitimate interests” as outlined in GDPR Article 6(1)(f). Additionally, such an approach helps us optimize investment for our advertising partners, fight against fraud, and reimburse our contractors and agents. In order to give our partners the … Continue reading Fiksu DSP & GDPR