It’s the season of nonstop events here at Fiksu: from San Francisco to London to Korea and back, the Fiksu team is wrapping up its multi-country world tour, meeting with and hearing from some of the most influential folks in the industry. After many flights, presentations and demonstrations – and trying to keep track of it all – here is our recap of where we’ve been over the last couple of months.
GAMING INSIDERS SUMMIT – OCTOBER 17
One day at Gaming Insiders Summit just wasn’t enough; so much so that organizers are considering extending next year’s event to two. Fiksu had a great time in California meeting with some distinguished contacts, including John Rittecello, ex-EA CEO, who brought up some interesting topics in his presentations “Are Games as Relevant as Big Brands” and “When Will a Mobile Game Become a Big Brand,” just to name a couple. Games like the Madden franchise have been around for 25 years now, and have a real legacy feel to them. The question becomes when, if ever, will a mobile game become that ‘sticky’?
IMEDIA BREAKTHROUGH SUMMIT – OCTOBER 20-23
Heading south to Austin, Texas, the iMedia Breakthrough Summit brought together a great group of leaders to discuss “The Next Wave of Digital Marketing.” Fiksu had a valuable opportunity for some one-on-one time with new faces from brands and agencies in attendance.
GMIC – OCTOBER 22-23
On the first day of GMIC, the Fiksu booth was PACKED! With the event returning to San Francisco this year, the turn-out was incredible, with reports of more than 5,000 attendees, including leaders and marketers from across the mobile industry. The Fiksu team was quite busy during the entire event fielding questions from brands, game developers, and agencies from around the world. Our own Glenn Kiladis, vice president and GM for FreeMyApps, was involved with three highly attended speaking engagements —including a Global Game Stars panel: “Are Social Platforms Changing the World of User Acquisition?,” a DevToolBox session: “Driving Integrated Success with Mobile User Acquisition by Fiksu,” and a panel moderated by Simon Khalaf of Flurry: “The Best Practices & Dark Arts of User Acquisition & Maximizing LTV.”
MOBILE EXCELLENCE AWARDS – OCTOBER 23
We were beyond thrilled to be nominated as a finalist for the MEA’s highest award, the Mobile Industry Star. While Samsung ended up taking the award, we were proud to be recognized next to such an industry giant. We enjoyed the night in Marina Del Rey with some wonderful leaders from the mobile space, and shared some laughs as Last Comic Standing winner Alozno Bodden kept the audience entertained.
APPCONTEXT SEATTLE – OCTOBER 23-24
Fiksu’s US Sales Director Christian Galvin was featured on an industry panel that discussed the need for different traffic sources, how organic search can lift rankings, and how technology can help you achieve your user acquisition goals, among other Fiksu topic favorites. Christian also led a session on the evolving user acquisition model and mobile app marketing ecosystem in front of an engaged audience of app developers and marketers at the Seattle event.
FIKSU KOREA EVENT – OCTOBER 24
The Fiksu team held its own event in Gangnam-gu, South Korea with a seminar on mobile app marketing, followed up by lively Q&A session and networking session with very interested folks, many of whom were previously unfamiliar with Fiksu and our offerings. The event theme, “Getting Real Users Beyond Just Downloads,” resonated with the audience and introduced topics they hadn’t given much thought to in the past. We love bringing industry folks together and getting them thinking.
CASUAL CONNECT KYIV – OCTOBER 23-25
This year’s Casual Connect was much livelier than in years past. With higher attendance and a diverse group of attendees, we made new friends from Eastern Europe and Russia. In fact, one lucky cab driver in the Ukraine is the proud new owner of a beautiful FreeMyApps banner that we left for him (accidently) in his trunk.
GDC NEXT & ADC 2013 – NOVEMBER 5-7
Kicking off November was GDC Next and App Developers Conference in San Francisco. Our panel, “Launching a Mobile Game: Insights on Key User Acquisition Metrics,” which featured Peter Gollan, director of marketing programs at Fiksu, was packed – with every seat taken and attendees eagerly vying for standing room only. We even caught an attendee on camera browsing around our new website!
MOBILE MARKETER: MOBILE WOMEN TO WATCH 2014 SUMMIT – NOVEMBER 5
The Mobile Marketer’s Mobile Women to Watch event in New York was especially exciting as our very own Laura Chamberlain was featured on this year’s Women to Watch list! Congrats to Laura!
We also heard a great presentation from Iryna Newman, head of mobile growth at OpenTable, whose session featured a slide on Fiksu. Nice to be recognized by our clients at industry events!
AD:TECH NEW YORK – NOVEMBER 6-7
The ever-popular ad:tech New York event was a big hit. Filled with tech leaders from Google, Facebook and our favorite media folks from IAB, Adweek, MediaPost and the like, we held a meeting of the minds and got to share the latest Fiksu happenings with this impressive group of industry influencers.
G-STAR – NOVEMBER 13-14
Our next stop was G-STAR in Busan, Korea – and we were happy to join such a great event in the red-hot Asian market where we’re expanding rapidly. Here, we had the opportunity to meet and mingle with a number of app developers, publishers and networks; and even ran into our friends (and clients) from Com2uS.
BRAND INNOVATORS MOBILE – NOVEMBER 18
Hosted at the iHeartRadio Theater in New York City, Spencer Scott, senior vice president of sales at Fiksu, presented at Brand Innovators Mobile, which focused on “putting the media industry on review” and discussing the true potential of mobile for brand marketers. Scott moderated a panel titled, “App-reciation,” which examined real-world examples of brands leveraging the power of mobile to strengthen consumer connections.
MOBILE GAMING EUROPE – NOVEMBER 20-21
In London, Glenn Kiladis helped lead a roundtable breakout discussion on “Consumer Acquisition and App Store Strategies” to an extremely engaged audience. Glenn also participated in an exceptionally lively panel on “Mobile Game Discovery” comparing mobile marketing to traditional media, armed with Fiksu’s rich trove of data and insights into the mobile app stores that made for an interesting conversation.
CDX FORUM – NOVEMBER 20-22
This year marked the launch of the Chief Digital Officer Global Forum, and it was an honor to have Spencer Scott present among such an impressive group of executives. This year’s event focused exclusively on strategic best practices with debates and discussions about key issues and trends for reaching, engaging, converting, and nurturing long-term customer relationships.
SOCIAL GAMBLING AND GAMING SUMMIT – NOVEMBER 21
Fiksu’s Glenn Kiladis presented two panels to this tight knit community of gaming and gambling developers in London. Glenn’s first panel – “The Big Debate: Will Real Money Gaming Save Social Games?” – was moderated by Brian Want of SMERC and Game Cloud Network, with panelists from 12 Gigs and Heyzap. For the second panel – “The Power of Rewards: How Integrating Rewards Can Grow and Improve User Loyalty and Monetization” – Glenn was accompanied by Projjol Banerjea of SponsorPlay to discuss a topic right in the FreeMyApps sweet spot.
To say we’ve been in two places at once is no exaggeration, and we’re still at it. December is another packed month with an exciting line up of events ahead for Fiksu, including AppNation, Game Monetization Summit and more! Follow our travels on Twitter to see where we’re headed next. Hope to see you all there!