We recently released a new edition of our most popular ebook, Best Marketing Practices for Growing Your Mobile App, which you can download here, if you haven’t already.
If you’re interested in getting some additional insights on each of the 10 tips included in the ebook, our own Tom Cummings has got you covered. Click on any of the tips to get Tom’s take, or watch the video below to see some of the highlights.
- Work with as many traffic sources as possible.
- Take advantage of the unique targeting capabilities of social networks.
- Focus on acquiring downloads from loyal users.
- Drive and track downloads from organic users.
- Focus on ROI.
- Retarget and re-engage lapsed users.
- Understand your optimal rank.
- Use the right ad tracking technology.
- Test different creative.
- Work with a technology partner.