We’re excited to announce that we’ve been selected as a finalist in not one but two categories at the 2016 MITX Awards. The Massachusetts Innovation & Technology Exchange holds the MITX awards every year to recognize excellence and innovation in marketing and technology.
This year, the Fiksu Mobile Audience Platform was nominated in the Most Innovative Ad Technologycategory, which spotlights the innovative platforms that are revolutionizing how to get the right message at the right time to the right people. Our platform helps brands do exactly this on mobile.
In the MITX Marketing category, our work with Scotts and their ‘My Lawn’ app was nominated for the Best Use of Data to Drive Marketing in an Innovative Way. The Fiksu team worked with Scotts to target their key audiences on mobile – ultimately helping them beat their user acquisition goal by 60 percent. Fiksu’s massive set of audience data helped inform and create a tremendously successful mobile campaign. That campaign was also recently highlighted in Mobile Marketer.
Winners of all categories will be announced at the 20th Annual MITX Awards Ceremony on May 25th at the Westin Waterfront – and we’re looking forward to the results! You can find a complete list of nominees, along with more information on the MITX Awards, on the MITX website.