Choosing a reliable partner
With the client-side insertion, sometimes only ad content loads and a video doesn't. SSAI enables creators to avoid such troubles. Another challenge with the user experience that SSAI overcomes is buffering. By stitching two videos together, the buffering time reduces simply because the quality of both videos is the same. Plus, this technology can adapt to the user's bandwidth. If the internet connection is poor, a lower quality stream is rendered without buffering.
Growing concerns about fraud on CTV
Industry challenges and trends
It is indeed a growing problem and the solution requires the involvement of all industry players from publishers to advertisers. Our platform constantly monitors hundreds of signals for every bid, taking into account each available header, supply source ranking, and crucially important information from Sellers.json and SCO. The marriage of our in-house anti-fraud system with tools from external partners allows us to create a safe environment for advertisers to step up their marketing game without the fear of spending ad budgets in vain.
Third-party cookies elimination
I believe that the elimination of third-party cookies will become the most significant challenge of all. But as they say, when one door closes, another opens. Even though mobile ads will be largely affected by the removal of the third-party cookie, at the same time, it will offer new opportunities for CTV publishers. CTV ads don't rely on cookies, so contextual buying will only increase, allowing brands to engage highly relevant audiences in a brand-safe and regulations compliant environment.
The growing popularity of in-house advertising
There's a number of reasons for marketers to turn to in-house advertising. The main ones being increased transparency, cost efficiency, data ownership, and general efficiency. And these are precisely the benefits advertisers enjoy with self-serve on BidMind. Marketers choose the data they want to use for the campaigns without having to spend on staff employment, training, and software development.