A successful launch of a digital product by a retail company
The third company we're going to take a look at is a sportswear company with a newly launched app. The problem the company encountered was delivering this digital product to the right users. The business needed to significantly broaden the user base, effectively invest in multiple channels of mobile advertising, and make sure the cost per impression didn't exceed the established limits.
Additionally, the sportswear company struggled with the shift from web to mobile-based advertising. Also, it was important to help target audiences self-identify themselves. And lastly, it was necessary to make sure that performance increased by acquiring only the right users.
Moving ads from web to mobile
The first key tool that helped the brand to find users for its app was Fiksu Personas, which made sure the money was spent only on relevant users. Then, the company delivered ads to runners across various channels using multiple formats. The Fiksu SDK was included in the app to guarantee a better understanding of existing users. Later, with constantly updated SDK data, the company targeted the lookalike audiences.
"Like attracts like"
As a result, the number of quality users grew exponentially. The right targeting drove the registration rate up by 130%. As for the cost, not once was CPI higher than the industry's benchmarks. The major contributor to this success was Fiksu lookalike audiences.
Lookalike's power unleashed
Today it's not easy to ensure that brand marketing is effective. Clearly identified objectives and tactics to achieve them are halfway to success. But tools, as well as an in-depth understanding of how to leverage them, are important too. And this is what companies often have difficulties with. To resolve the issue, brands need partners that have the expertise and techniques required to help them achieve their objectives. Visit Fiksu to learn more about how to achieve your goals efficiently.
How to make sure your mobile ad is working