Tag: WWDC

What App Store Changes Mean for App Marketers

After weeks of breathless conjecture — will they introduce a new iPhone? (no!) or home automation? (yes!) — Apple used yesterday’s WWDC keynote to unveil a slew of changes and updates to OS X, iOS, and the App Store, but no new hardware. Instead, the focus of the event was squarely on developers.¬†Yes, new features like improvements to iMessage, family sharing, and OS X to iOS AirDrop are nice updates for consumers. But in a nod to how important the developer ecosystem is to maintaining their position, Apple hammered home the message that this year’s updates are focused on developers,…..