January: A Post-Holiday “Correction” Period for App Marketing

Our newly launched January Indexes revealed the aftermath of the 2013 holiday season, during which app marketers fought for the attention of the masses of eager new device owners. The new Cost per App Launch Index was just $0.16 on both Android and iOS. Converging for the first time since February 2013, this rare occurrence is likely a post-holiday “correction” following the big brand budgets spent around the holidays, especially on Android. Fiksu’s new Cost per Install (CPI) Index for Android dropped 29 percent to $1.27 in January from its December spike of $1.80. By comparison, the CPI Index for iOS…..

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