Two years ago, Facebook threw a karate chop to the gut of the mobile marketing industry by creating revolutionary tools for mobile app marketers. Yesterday, Google responded with a one-two punch of its own, addressing both the demand side and supply side of the market. On the demand side, they’ve launched Universal App Campaigns that will allow advertisers to create one campaign that will cut across all of Google’s properties: Google search, the Play Store, YouTube, mobile sites, the display network, and its AdMob mobile ad network. They’ve also introduced Mobile App Install Campaign Attribution, which will allow advertisers to…..
Amwell, a free-to-download app created by American Well and launched in October 2013, gives Americans live video access to US board-certified doctors, therapists, and nutritionists 24/7/365 from a mobile device — for just $49 per visit. By partnering with Fiksu and leveraging our unique combination of data, reach, and optimization, Amwell was able to achieve its goals of driving enrollments and growing its high-value user base. Find out more about how they were able to reach #1 in the Medical category and achieve 15x more registrations per week at 80% lower cost per registration in our complete case study. “If…..
We’re excited to announce that we’ve been named one of five finalists for the Best Mobile Advertising or Marketing Campaign at the upcoming Global Mobile Awards for our work with Shotzoom on Twitter. Watch the video below to learn more about the campaign. We’re also honored to be in some top-notch company. Other finalists in the category include: Pepsi Pek Yakinda for Blippar Campaign, Unilever Cornetto for Express Love in 8 Seconds, Mnet Mobile for Game On, and Opera for Mediaworks. The awards ceremony takes place in conjunction with Mobile World Congress, one of the year’s largest mobile events. The…..
Featured by Apple as a “Best New App,” BUNT is the exclusive digital trading card app of Major League Baseball. Looking to reach out to the millions of tech-savvy baseball fans across the world, Topps, the makers of BUNT, turned to Fiksu to acquire users and maximize ROI. With Fiksu’s help, Topps was able to capitalize on Facebook and Twitter’s mobile app promotion products to efficiently and effectively reach their target audience. And we’re happy to have had the chance to sit down and talk to Topps to share their success story in our new case study. For Topps, they…..
For some companies, mobile is just one part of what they do. For Shotzoom, much like for Fiksu, mobile is the only thing they do. Shotzoom has been developing apps since 2008, and their golf performance app, Golfshot: Golf GPS is currently among the Top 20 grossing apps in the sports category. We recently sat down with their President and GM, Ben Addoms, to learn more about their mobile strategy. Watch the complete video below. According to Ben, Golfshot’s number one challenge is growing their audience scalably. “We’re really agnostic about where we get users from,” says Ben. “We care…..
Have you gone for a hike in the mountains this summer? Well, then you’re following in similar footsteps as app marketing costs – which have continued to climb in July’s Index. The Cost Per Loyal User (CPLU) Index, which measures the cost of acquiring a loyal user for brands who proactively market their apps, came in at $1.97. This represents a 9 percent increase year-over-year and the second-highest peak in the four year-history of the Fiksu Indexes. While the cost to acquire loyal users continues its steady ascent, so does Cost Per Install, tracking the cost per app install directly…..
When Facebook launched its mobile app install ads in October 2012, it soon became clear that there was massive – and untapped – potential in app install ads. Five months later, we rolled out Fiksu for Facebook, and today, we’re excited to bring together metrics on the impressive reach of Facebook app install advertising in the form of our latest infographic. The rich platform, reach, and audience data paired with our highly-scalable, real-time infrastructure is proving to be a winning combination, beating out other forms of mobile advertising like banner ads and video. Facebook now boasts over 1 billion mobile users…..
It’s been a busy week for our Chief Strategy Officer Craig Palli: with all the recent news around the changing mobile advertising landscape, his expertise has been in high demand. Last Thursday, Craig spoke with Mike Shields of the Wall Street Journal’s CMO Today about the importance of app install ads, on the heels of Facebook’s earnings announcement. Today, Craig’s thoughts on Facebook, Google, Twitter and Yahoo — and what it will take for each to succeed with app install ads — were included in a contributed post titled The New Face of Mobile Ads in Brand Republic’s Wall blog. Not…..