Tag: Tomato

Remarketing, retargeting, what’s the difference? Plenty.

Retargeting and remarketing are two terms that we often see used synonymously and interchangeably. Both refer to the act of re-engaging people who are already in your funnel. Distinctions are often drawn in other channels like desktop, where retargeting may mean serving display ads to someone who has visited your site and remarketing can mean following up with an email. For the purposes of mobile user acquisition, it’s time to draw some clear distinctions: Remarketing: Using first-party data from a non-mobile channel in order to get customers to download and engage with your mobile app. Retargeting: Serving ads to people…..